Liquore Poncio Lupacchioli Advertising Poster
by Lucien Achille Mauzan
Title
Liquore Poncio Lupacchioli Advertising Poster
Artist
Lucien Achille Mauzan
Medium
Painting
Description
Liquore Poncio Lupacchioli Advertising Poster by Achille Mauzan 1920's, Lupacchioli is one of the oldest Italian confectionery houses. He began his artisan production of sweets and liqueurs in 1840 in Campobasso. The “Marianna Lupacchioli and sons company” from the name of its founder, soon crossed the borders of the province due to its high quality.
In the mid-1800s its products were awarded by Queen Victoria of the United Kingdom, by King Leopold II of Belgium. Ferdinand II of Bourbon of the Kingdom of the Two Sicilies tasted the products of Lupacchioli both in his court in Naples and during his hunting trips in the Matese mountains. Lupacchioli liqueurs also reached the court of King Vittorio Emanuele II who appreciated their exquisite taste, as has been noted by historical documents present in the company. Achille Lucien Mauzan (1883, in Gap, Hautes-Alpes – 1952, in Gap) was born on the French Riviera, but moved to Italy in 1905, known as a decorative illustrator designing during the Art Deco movement, though he also painted and sculpted.
After a period of study in the École des Beaux-Arts at Lyon, France, Mauzan divided his life between Milan, Paris and Buenos Aires. Between the years 1920 and 1940, the period between the wars, he used forms and materials under the influence of the avant-garde cubists. He was also an illustrator of posters and postcards.
During his career as a poster printer and designer, Mauzan designed over 2,000 posters, using a style marked by humor and brilliant colors for advertisement and events and over 1,000 postcard images. He made several important posters for the Italian film industry in Turin, and then went to work at Ricordi music publishing from 1912 to 1917. Later, from 1919 to 1923 he works in the Magical press (Giovanni Magagnoli). In 1924 in Milan he establishes with Morzenti his own publishing house, the Mauzan-Morzenti Agency. In 1926 he travels to Argentina and sets up the "Affiches Mauzan" (Mauzan Posters) publishing house where many of his greatest works were created and where he worked until 1932. Within those years, Gino Boccasile, one of his students in Milan, travels to Argentina at his insistence and sets up studio. Mauzan is also noted for designing several war posters including an adaptation of the famous Lord Kitchener poster.
Uploaded
August 15th, 2020
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